EPISODE · Mar 24, 2025 · 42 MIN
Stop asking, “How did you hear about us?” (do this instead)
from Maven Marketing with Brandon Welch · host Frank & Maven
Send us Fan MailIt's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?"Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead.FREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
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Send us Fan Mail It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead. FREE MARKETING AUDIT: MavenMar...
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Stop asking, “How did you hear about us?” (do this instead)
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