Stop Avoiding the Numbers: A Human-Centered Approach to Business Finance with Josh Greenbaum | 241

If you're a business owner who feels like you should understand your numbers but secretly hopes they'll just… work themselves out, you're not alone. For a lot of entrepreneurs, money feels heavy, confusing, or even shame-filled—and that disconnect can quietly limit growth, peace of mind, and long-term stability. In this episode, Hannah Chapman, CFP®, APMA®, CRPC® sits down with author, strategist, and fractional CFO Josh Greenbaum, founder of CFO Minded and author of Numbers Scare Me and Other Excuses. Together, they unpack the real differences between a CFO, CFP, CPA, bookkeeper, and controller, why there is no single “right” financial strategy, and how human understanding—not perfection—creates sustainable businesses. This conversation is about clarity over complexity, confidence over fear, and building a financial team that actually supports the life you want to live. Why “numbers scare me” is rarely about math—and more often about shame, overwhelm, or lack of context How CFO thinking differs from tax prep and financial planning, and why you need all three roles working together What most business owners misunderstand about income, profit, and cash flow (and why $120k revenue ≠ $120k lifestyle) How human behavior and money psychology impact financial decisions, not just spreadsheets Why conflicting advice from financial professionals isn't a problem—it's a feature When AI and automation help—and where human judgment is still essential How asking better questions (not having perfect knowledge) unlocks better financial outcomes Connect with Josh here: Book: https://www.amazon.com/Numbers-Scare-Me-Other-Excuses/dp/0578829762 LinkedIn: https://www.linkedin.com/in/joshgreenbaum/ Website: https://www.cfominded.com/ Connect with Hannah here: X² Wealth Planning Website: https://x2wealthplanning.com/ Expansive CEO: https://expansiveceo.com/ Hannah's Website: https://hannahrchapman.com/ Instagram: https://www.instagram.com/hannah.chapman.cfp Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/ LinkedIn: https://www.linkedin.com/in/hannahrchapman/