Stop Being a "Car Guy" and Start Being a Brand | Shawn Payne & Robin Wilson Seminar

Are you in the car business or the attention business? In this exclusive seminar, 25-year car veteran Shawn "GOAT" Payne and social media strategist Robin Wilson break down how to stop relying on dealership leads and start generating your own through organic social media. Learn how Shawn went viral by simply recording his daily "desk" life and how Robin uses the "Metaverse" to solve dealership problems like the CIT list. It’s time to take every bit of the pay plan out of the owner's pocket and into yours. Key Seminar Takeaways1. The "Attention Business"Marketers must go where the eyes are, and the average American spends 2.7 hours a day on social media. Social media is "The F Word"—Free. Building a personal brand allows sales people to be entrepreneurs who let the dealership carry all the financial risk while they reap the rewards. 2. Platform Strategy: TikTok vs. MetaTikTok is for virality, eyeballs, and building a wide community. Facebook/Instagram (Meta) is where the "money" lives, specifically targeting buyers in their late 30s to 50s. The goal is to be consistent on Facebook for sales while using TikTok to gain a following. 3. The Paper Plate Branding DrillShawn uses a paper plate exercise to help sales people identify their unique voice. The Front: One unique thing about the dealership (The Taylor Group). The Back: One unique personal trait or hobby that makes you "human" to the public. #CarSales #SocialMediaMarketing #PersonalBranding #ShawnPayne #RobinWilson #TaylorGroup