Stop Being Forgettable on Podcasts | Do This Instead | K4B with Noemi Beres

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable guest prep strategies, hard-won lessons from a podcast booking pro, and a clear framework for turning podcast appearances into real business results.   Most people show up on a podcast and disappear. They get the slot, do the interview, and never hear from it again. That's not a podcast problem. That's a preparation and follow-through problem. In this episode of Knack 4 Business, Bernie Franzgrote and Wayne Pratt sit down with Noémi Beres, co-founder of Podcast Connections. Noémi runs a boutique podcast booking agency that matches entrepreneurs with the right shows — not just any shows. She's helped clients land interviews on podcasts that align with their message, their energy, and their ideal audience. Noémi didn't start in podcasting. She ran an online travel business from 2007 until the pandemic shut it down overnight in 2020. That pivot led her to podcast marketing — and she hasn't looked back. What you'll hear in this episode: Why most podcast guests are forgettable — and what separates the ones who aren't How Noémi matches guests to podcasts like a strategic dating agency The prep work that makes or breaks your interview before it starts What guest etiquette actually looks like — and what crosses the line Why your story sells more than your product or service ever will How to repurpose one podcast interview into weeks of content The follow-up move most guests skip — and why it matters more than the interview itself How audio and video quality affect how smart and credible you sound What KPIs to track after your episode goes live Why podcast guesting is one leg of the table — not the whole table Connect with Noémi Beres: Podcast Connections Connect with Noémi on LinkedIn   Sponsors and Resources: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site. Listen to Property Wizard | Explore Gentry Learning — Property Wizard is the podcast arm of Gentry Learning, a platform built to teach real estate investing with clarity.   Take the next step: Got a question? Reach us at [email protected] Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog — Get episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic using the K4B chatbot. Register as a K4B guest — Want to be a guest on Knack 4 Business? Register on the K4B website and tell us your story. Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.