Stop Being the Best-Kept Secret: SEO & Website Visibility for Service Providers with Barb Davids - EP 75

When did someone last find you through your website; not a referral, not Instagram, just found you? If you had to think about that, this episode is for you.   This week on The Balanced Business Formula, I'm joined by Barb Davids of Compass Digital Strategies. She is a digital marketing expert who helps service providers increase their search visibility so they can get consistent traffic and leads from their website, without the overwhelm.   Barb brings a refreshing, no-fluff approach to SEO: transparent, practical, and completely free of the fear-based marketing tactics that flood the internet. In this conversation, we break down exactly what SEO is, why it matters even if you're not a tech person, and the simple steps you can take this weekend to start showing up in search.   In this episode, we cover: Why "I don't have time for SEO" is usually a mask for something else The difference between SEO and AI SEO — and why both matter now The biggest website mistake most service providers make with their headings Why blog posts are non-negotiable for building authority with Google How to write content that connects with humans and ranks in search The one thing you can do in 30 minutes this weekend to improve your visibility Free gift for listeners: Barb is offering her Instant Blog Planner (normally $147) completely free. Visit compassdigitalstratehttps://compassdigitalstrategies.com/digital-marketing-services/instant-blog-planner/gies.com/instant-blog-planner and use the code ROSEMARY at checkout.   Connect with Barb: 🌐 compassdigitalstrategies.com 🎙️ Podcast: Small Business Marketing Sweet Spot 📸 Instagram: @compassdigitalstrategies   The Balanced Business Formula is hosted by Rosemary Dede, holistic business coach and mum of three, helping women build thriving businesses and lives they love without the burnout.