Stop Being the Best Kept Secret | The Business Beat | Episode 48

In this episode of Business Beat, host Janelle Smith, President of the Howell Area Chamber of Commerce, and co-host Diane Samples sit down with Jason Tracey, founder of Roar Consulting, to explore why so many great businesses remain the best kept secret in their industry—and how authentic content can change that. Jason shares how one conversation can become dozens of opportunities through podcasting, storytelling, and consistent content creation. Together, they discuss why building influence isn't about going viral—it's about building trust, creating meaningful connections, and becoming known before you ever walk into the room. The conversation also introduces the Difference Maker Podcast & Influence Builder Workshop at the Livingston Business HUB, designed to help entrepreneurs, business owners, and professionals confidently tell their stories, create authentic content, and amplify their impact. Whether you're just getting started or looking to elevate your marketing strategy, this episode offers practical insights into turning your expertise into influence and your story into opportunity. Chapters 00:00 Welcome & introducing Jason Tracey 01:45 Why video content matters for every business 05:20 Authentic storytelling builds trust 09:00 Turning conversations into business opportunities 13:30 Why podcast clips outperform full episodes 18:30 The biggest mistake people make after recording a podcast 22:30 Using AI to simplify content creation 26:30 Inside the Difference Maker Podcast Workshop 31:30 The cost of staying the "best kept secret" 36:45 Building influence before you walk into the room 42:00 Real client success stories through podcasting 50:30 How content transformed a repair shop owner's business 58:00 Why specificity creates opportunity 1:02:00 Final thoughts & workshop invitation Thank you to the sponsors of this video Lake Trust - https://laketrust.org/ Brighton Ford - https://www.brightonford.com/ Northstar IT - https://www.northstarit.com/ Guest Links Facebook – https://www.facebook.com/jason.tracey.39 LinkedIn – https://www.linkedin.com/in/jason-tracey/ Website – https://roar.consulting/ YouTube – https://www.youtube.com/@Jason.Tracey Howell Area Chamber Links Facebook – https://www.facebook.com/howellchamber Instagram – https://www.instagram.com/howellareachamber/ LinkedIn – https://linkedin.com/company/howellchamber YouTube – https://www.youtube.com/@howellchamber Website – https://howell.org/