Stop Being Vanilla
In this episode, I share what it means to have a ‘vanilla’ brand. Not just in terms of what it looks like visually, but also what it means for your bottom line. I don’t want you to have a vanilla brand. I want you to be the boldest flavor of the bunch...in whatever way makes sense for you and your business. Tune in to learn how to not be a vanilla brand but instead have a brand that stands out and sells more. I share examples of what this really looks like in action including how I did this for my own coffee company and the exercises I take brands through so they can create a bold non-vanilla brand. Today’s episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here
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