Stop bidding on your own brand name (except in these 3 cases)

Are you paying for ads on your own brand name? Many businesses wonder whether branded search campaigns are a smart investment or an unnecessary expense. The answer depends on your goals, competition, customer behavior, and overall marketing strategy.In this video, we break down when bidding on your own brand keywords can protect your business, increase conversions, improve visibility, and defend against competitors. We’ll also cover when branded ads become a profit drain and when you should reconsider spending your budget.