Stop Blaming LinkedIn. Start Owning Your Brand.

Jason Feifer, Editor-in-Chief of Entrepreneur magazine, joins The Sidekick Life to unpack personal branding, LinkedIn growth, and using AI without losing your voice. He explains why “before you do LinkedIn well, you have to do YOU well,” reframing personal branding as building a simple, repeatable, scalable brand—not oversharing the “personal.” Jason shares his “Opportunity Set B” philosophy for creating breakout opportunities no one asked you to do, his 5% Character framework for focus, a three-hook content system for scroll-stopping posts, and how he engages at scale without automation traps. We also hit AI (his “microwave oven” analogy), first-draft workflows, building ownable IP, telling founder origin stories that convert, and a great lesson from interviewing Jimmy Fallon on testing your assumptions. If you’re an entrepreneur or creator looking to grow reputation, drive revenue, and build an audience you own, this episode is your playbook.What you’ll learn:• Brand vs. “personal” and the 5% Character• The three-hook post formula (visual, relevance, tease)• Opportunity Set B: the real career accelerator• Practical AI for first drafts & workflows• Comment/DMinbox strategies that turn followers into fans• How to tell an origin story that sells