"Stop Blaming Marketing": The Digital Mistake Costing Dealers Growth | Ashley Cavazos, NCM Associates

What if the reason your marketing isn’t driving growth… is because it was never invited into the strategy conversation in the first place?That question sits at the heart of this conversation with my good friend Ashley Cavazos, Digital Performance Consultant and Moderator at NCM Associates. We recorded this one live from the NADA show floor in Las Vegas, and within minutes we were digging into something I see happening in dealerships all the time.Leaders expect marketing to deliver results.But marketing often isn’t sitting in the room when the decisions that shape those results are made.In this episode, Ashley and I talk about why that disconnect still exists and what has to change if dealerships want marketing to actually drive growth instead of constantly cleaning up problems after the fact.Timestamps00:00 Intro00:47 Why Marketers Need Seats03:39 Inventory Firefighting Reality04:06 Connecting Teams And Journey06:22 Plan For Failure Points08:04 Process Before Mindset08:28 Alignment Beats AI Hype10:37 Leadership And KPI Clarity12:12 Advocating With Data Proof13:18 Contact Info And Closing