Stop Building Useless (Web3) Software: The Secret 'Two But Rule' Unveiled by a Top Product Executive

"Build and they'll come" - there is no statement that could be more wrong in today's world. Billions of Dollars have been wasted on software products that got halted due to lack of product-market-fit. In this very provocative episode we challenge Blockchain from a Product perspective, discuss the potential of Zero Knowledge technologies, and John's famous Two-But rule to find product ideas worth pursuing without losing momentum. ⏰ Timestamps: 00:00 Intro/Introduction of John Wolpert 01:25 "Two But Rule" 11:10 Creating safe spaces for employees 13:35 Where the "Two But Rule" has the biggest impact 16:55 Chiming in too quickly in conversations 19:06 SUBSCRIBE 19:30 Does the "Two But Rule" change the process regarding product development/management? 31:05 Does Blockchain make sense? 40:00 John's time at IBM 42:35 Making financial infrastructure more efficient 45:40 Considering ZK to be a part of Blockchain? 49:45 What about Smart Contracts? 52:00 Why it's hard to go against your wallet 55:45 Feedback 57:32 Outro 59:07 "Two But Rule" Book trailer 🧑‍🦰 About John Wolpert (Guest, right): - Chief Product Officer @ TacitPath - Author of "The Two But Rule: Turn Negative Thinking Into Positive Solutions"- John's Website: https://www.jwolpert.com/ - LinkedIn: https://www.linkedin.com/in/johnwolpert/ John Wolpert is an esteemed speaker, writer and thinker in technology and business innovation. As a CEO, product executive, and advisor, he’s been at the vanguard of technological breakthroughs from the early days of the Web to the rise of artificial intelligence. John is known for founding Flywheel, a pioneer in the ride-hailing industry. His work at IBM made him a key figure in the evolution of open source software, blockchain, and AI. He’s co-founded global R&D consortia and industry standards bodies, and his thought leadership on Open Innovation has been showcased in the Harvard Business Review. John has led countless new venture workshops and spoken before the European Union and the Australian Parliament in his mission to help organizations work together to solve hard problems. 🧑‍🦰 About Kevin Riedl (Podcast host, left): - Managing Partner & Founder of Wavect GmbH (Web3 Product Studio) - LinkedIn: https://linkedin.com/in/wsdt - Twitter: https://twitter.com/kevinriedl_eth - Threads: https://www.threads.net/@kevkevin_greenhat - Website: https://wavect.io 📱 Building a project yourself? Let's have a chat: https://calendly.com/wavect/kickstart-your-project #TwoButRule #JohnWolpert #techtalk