Stop Buying Attention. How TEAMM8 built a community that drove 500% growth

Most brands are still paying to rent attention. TEAMM8 built a community that hands it over for free. Tommy Laurens has been Marketing Director at TEAMM8 for six years. In that time the brand has grown 500%. They doubled revenue two years running. 90% up this year alone. With a team of six. No agency. No Google ads. No influencer budget. Just a community that became their biggest media channel. Tommy breaks down exactly how TEAMM8's UGC strategy replaced influencers, the free beer activation that built a sales pipeline, the RuPaul's Drag Race partnership that now reaches the US, and why the moment your content looks like an ad, it's already dead. If you're still trying to buy your way to growth, this one's going to sting a little. Key moments: 00:00: How to reposition a brand people had stopped caring about 3:42: Why bringing your ads in-house might be the best decision you make 6:34: How to turn your biggest fans into your best marketing channel 7:50: How to measure brand awareness when the numbers don’t tell you the whole story 10:30: How to run paid ads on Meta when your content keeps getting banned 20:59 This is they way to turn a single activation into a sales pipeline 38:42: Why what’s working in your marketing today won’t work tomorrow To see more form TEAMM8, you can give them a follow on Instagram @TEAMM8 If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠