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Stop Buying Software, Start Buying Outcomes episode artwork

May 25, 2026 38 min

Stop Buying Software, Start Buying Outcomes

from The Intelligence Age

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM This episode dives into why large CRM and ERP projects keep failing and how AI is reshaping consulting, software delivery, and platform decisions. The core insight is simple. Organisations fail when they buy software instead of outcomes. With AI, experienced teams can move faster, strip away legacy complexity, and build only what the business actually needs. The conversation explores outcome-based thinking, flawed RFP processes, and why AI is accelerating the gap between great and average practitioners. 👉 Full Show Notes https://www.microsoftinnovationpodcast.com/836 🎙️ What you’ll learn How to frame technology decisions around outcomes, not vendors or features Why traditional RFP processes drive cost blowouts and failed projects The four core business problems most systems are really trying to solve How AI tools are changing the speed and shape of consulting work When building custom solutions now beats buying off-the-shelf software ✅ Highlights “So many people are still buying software like it’s a software decision rather than a business decision.” “You’re really only trying to solve one of four business problems.” “Most organizations aren’t even thinking in terms of what is the root of what I’m trying to solve.” “Your highest qualified people are not even in the game because you’ve already excluded quality.” “AI is now to the developer what Visual Studio was in the 90s.” “It made the good developers really good and the bad developers a lot faster.” “Low code was developed because we couldn’t get enough developers.” “There’s a third option now, and that is vibe code your own add-on.” “I think we’re less than 18 months away from this changing enterprise software.” 🧰 Mentioned Microsoft Power Platform: https://learn.microsoft.com/power-platform Microsoft Dynamics CRM (Dynamics 365 CRM): https://www.microsoft.com/dynamics-365/solutions/crm Microsoft Business Central: https://www.microsoft.com/dynamics-365/products/business-central Microsoft Finance and Operations (Dynamics 365 Finance): https://www.microsoft.com/dynamics-365/products/finance Notebook LM: https://notebooklm.google LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator DynamicConsultantsGroup.com: https://dynamicconsultantsgroup.com ✅Keywords ai in consulting, outcome-based software, crm failures, erp projects, power platform, low code vs pro code, vibe coding, rfp process, enterprise software, applied ai skills, digital transformation, consulting strategy If you want to get in touch with me, you can message me here on Linkedin. Thanks for listening 🚀 - Mark Smith

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Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM This episode dives into why large CRM and ERP projects keep failing and how AI is reshaping consulting, software delivery, and platform decisions. The core insight is simple. Organisations fail when they buy software instead of outcomes. With AI, experienced teams can move faster, strip away legacy complexity, and build only what the business actually needs. The conversation explores outcome-based thinking,...

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Stop Buying Software, Start Buying Outcomes

0:00 38:40

Chapters

  1. 6:29 Why “Buying Software” Is the Wrong Question
  2. 6:55 The Four Business Problems Every System Should Solve
  3. 11:23 How RFPs Quietly Eliminate the Best Partners
  4. 14:09 The Hidden Tax That Turns $1M Projects Into $30M Failures
  5. 19:11 AI Is Doing to Consultants What IDEs Did to Developers
  6. 25:42 Why Low‑Code Is Being Quietly Replaced by “Vibe Coding”
  7. 35:13 The Future of CRM: Everything Reduces to a Person and a Signal

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This episode is 38 minutes long.

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This episode was published on May 25, 2026.

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