EPISODE · Jun 24, 2025 · 31 MIN
Stop Buying Tools If You're Not Serious About Using Them | Ep. 23
from The MLO Project · host Frazier
Send us Fan MailIn this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption.They unpack why buying great tools isn’t enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes to make tech stick in your company.The hosts also drop practical advice on how to keep momentum, create peer accountability, and leverage online communities to fuel smarter usage.Bonus: They spotlight the launch of The Green Zone Project—a playbook built for loan officers who want to build real systems and consistent success.00:00 Introduction and Welcome01:57 Challenges in Tech Adoption04:05 Strategies for Successful Tech Adoption04:56 The Role of Top Producers in Tech Adoption11:35 Maximizing Tool Utilization17:07 Community and Championing Tools28:23 Conclusion and Book PromotionJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at [email protected]
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Send us Fan Mail In this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption. They unpack why buying great tools isn’t enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes to make tech stick in your company. The hosts also drop practical advice on how to keep momentum, create peer accountability, and leverage onlin...
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Stop Buying Tools If You're Not Serious About Using Them | Ep. 23
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