Stop Chasing AI Hype: The Modern Marketer's Playbook for Trust, Visibility & Real Growth

AI is changing how people discover brands — but most marketers are either panicking or chasing the wrong things. In this episode, Erik Huberman, founder & CEO of Hawke Media ($600M+ revenue, 6,000+ brands), breaks down the Modern Marketer's Playbook for building trust, visibility, and real growth in an AI-first world.We cover SEO vs. GEO, why trust is your most valuable asset, the biggest AI marketing mistakes to avoid, and what's actually working right now.🔍 Get a free GEO/LLM visibility audit from Eric's team: https://hawkemedia.com/free-consultation/Connect with Erik Huberman:Instagram/LinkedIn: @ErikHuberman🌐 hawkemedia.comTIMESTAMPS:0:00 – Introduction & Why AI Hype Is Overblown2:28 – SEO vs. GEO: What's the Real Difference?9:06 – The 3 Pillars: Awareness, Nurturing & Trust14:06 – Trust & Third-Party Validation16:30 – Nurturing in an AI World29:01 – Biggest AI Marketing Mistakes31:16 – What's Actually Working with AI34:28 – Erik's AI Tech Stack36:41 – The Next 6–12 Months of AI Marketing🎟️ Join us at The Gathering: https://www.thegatheringfestival.com📬 Sign up for our Inner Circle Newsletter for exclusive insights, early access, and behind-the-scenes moments from the world’s boldest brand builders: https://go.thegatheringfestival.com/newsletter🔔 Subscribe to our channel for more legendary content from The Gathering. The Gathering: More than North America's #1 Brand Festival - it's where the world’s boldest brands and leaders build what lasts.Join us October 21–24, 2026 | Banff, Canada.