Stop Chasing Followers – with Chris Overlay (Get Hoptimized)

Social media won’t save your brewery. But owned media just might. 📧📲In this episode, I chat with Chris Overlay from Get Hoptimized, a beer-focused marketing agency, about why email, SMS, and loyalty tools should be your marketing MVPs.We dig into:– What owned media really is (and why it beats social)– How to grow your mailing list without annoying your audience– Real tactics that build loyalty and drive taproom visits– Whether you really need an app, or just a great email👉 If you’re tired of chasing followers and want marketing that actually works, this episode is your no-fluff playbook.