Stop chasing Google rankings and focus on building a real relationship with customers - Ian Helms

Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers.Discussion points include:What are SEO best practices at the moment?How do you deliver personalized content, that is also beneficial for SEO?How do you measure the SEO value of creating a great customer experience?Is it possible to use AI generated content and to create a great customer experience at the same time?