Stop Chasing Likes: Social Media Metrics That Will Move Your Business Forward

Trying to grow your social media following, but the people just aren't following? Chasing likes and views but still not seeing results?In this episode we talk about vanity metrics, the shiny objects you're chasing, that are really just killing your strategy.We break down:What vanity metrics actually are, and why they don’t matterThe question to ask before you post: “Does this provoke real action?”What does matter if you want your marketing to help you make more moneyHow to grow your audience without selling your soul to the algorithmReal strategies for building connection (and later conversions) not just contentBecause the real flex isn’t a viral reel, it’s a small, engaged audience that buys, shares, and sticks around.📩 Want marketing tips that actually work for your small biz?Sign up for the Big Bad Newsletter.🎧 Subscribe so you don’t miss a single episode! And, leave us five star review! It helps us reach more scrappy small business owners like you.