Stop Chasing Money. Start Chasing Purpose

In this episode of Quit the Quota, Darryl Miedico and Marya Ryan sit down with entrepreneur Craig Rayno, owner of True Turf Landscaping, to discuss the winding road that led him from countless jobs, into real estate, and ultimately back to the business he was truly meant to build. Craig shares how years of chasing income left him feeling disconnected, and why finding alignment mattered more than chasing the next paycheck. Together, they unpack the pressure many people feel to follow society's definition of success—earning a degree, climbing the corporate ladder, and sticking with a career even when it no longer fits. Craig opens up about navigating expectations from family, balancing fatherhood, and making the difficult decision to leave behind a successful career in real estate to pursue work that genuinely fulfilled him. The conversation explores identity, passion, entrepreneurship, and the courage required to bet on yourself. From feeling like he was living someone else's life in a suit at a charity event to building a business that reflects who he truly is, Craig's story is a reminder that success isn't about impressing others—it's about creating a life you're excited to wake up to every day. Tune in now to hear how one entrepreneur stopped chasing money, started chasing purpose, and built a business—and a life—that finally felt like his own. In This Episode, They Share: Why chasing money alone eventually leaves you empty. The hidden cost of living someone else's version of success. How to recognize when you're no longer aligned with your career. Why it's never too late to change directions. The importance of building a business around who you really are. Lessons on raising children to follow their purpose rather than social expectations. How betting on yourself can become the most rewarding investment you'll ever make Timestamps (Key Moments) 02:53 – Meet today's guest, Craig Rayno 05:19 – Craig's entrepreneurial background 09:00 – From countless jobs to discovering irrigation 11:28 – Transitioning into real estate during the boom 12:50 – Chasing money instead of passion 14:01 – The charity event that changed everything 15:18 – The conversation with his wife that sparked a new beginning 16:14 – Feeling overwhelmed while juggling multiple careers 17:24 – Why building your own business changes everything 19:24 – Are we making decisions based on our own dreams? 21:09 – What Craig wants his children to believe about success 23:34 – Why asking an 18-year-old to choose a lifelong career is flawed 37:59 – Building a business plan and taking the leap 39:21 – The unexpected opportunity that validated his decision 1:22:01 – Desire is what separates entrepreneurs from everyone else 1:23:25 – Craig's final advice: Be true to yourself Connect with the Host and Guest Darryl Miedico Email: [email protected] Website: www.quitthequota.com Instagram: @quitthequota Facebook: Quit the Quota Marya Ryan Email: [email protected] Website: www.quitthequota.com Instagram:@quitthequota Facebook: Quit the Quota #QuitTheQuota #Entrepreneurship #CareerChange #BusinessOwner #Purpose #Leadership #SmallBusiness #Mindset #Success #BetOnYourself #PersonalGrowth #RealEstate #Landscaping #BusinessJourney #Craigrayno