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Stop Chasing New Followers. Do This Instead. episode artwork

Jul 14, 2026 16 min

Stop Chasing New Followers. Do This Instead.

from Take My Money Podcast Hosted by Gwen Ferreira

Everyone is about to spend their summer chasing strangers on the internet. The 1% are doing something else entirely. In this episode I take apart the most expensive assumption in the coaching industry: that more sales means more new people. It does not. It takes five times more time and money to convert a stranger than someone who has already bought from you, and yet most women spend 80% of their week on people who have never given them a penny. I walk through the three places where your money is already sitting. Then I show you what to do about it, starting today, without a launch and without a new offer. I also share what this looks like in my own business. In 2026, between 50 and 90% of my sales every single month have come from my invisible sales system rather than from launching or posting. Summer Of Scale is a four-week immersion built entirely around this. DM me SUMMER on Instagram for the details: https://www.instagram.com/thegwenferreira/

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Stop Chasing New Followers. Do This Instead.

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This episode was published on July 14, 2026.

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