Stop Chasing Shiny Objects: How to Build a Marketing Strategy You'll Actually Stick To with Dan Pascone

In this episode of The Finance Marketing Podcast, Hillary sits down with Dan Pascone, Founder and CEO of Tailored Wealth, to explore how he has built a multi-platform content marketing ecosystem that consistently attracts qualified prospects and fuels the growth of his firm. Dan shares how LinkedIn and his weekly newsletter, Making Sense of Your Money, form the foundation of his marketing strategy, how he tests and evaluates new platforms without falling into shiny object syndrome, and how he structures his time to stay focused on the business development work he does best. Tune in to learn how to build a connected content ecosystem, how long to give a marketing channel before you commit or cut it, and how to track which platforms are actually bringing in clients — so every hour and dollar you invest in marketing is working as hard as it should.Connect with Dan:Website: YourTailoredWealth.com Content Brand: MakingSenseOfYourMoney.com LinkedIn: Dan PasconeTo make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app.Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprintWe always appreciate reviews on Apple Podcasts!