Stop Chasing Survival. Start Building Vision.

Mark Beres is the definition of a renaissance entrepreneur. With a background spanning military aviation, engineering, wine production, distilling, and restaurant ownership, he brings a rare perspective on what it actually takes to build a durable business.  In this episode, Mark dismantles the romantic myths around entrepreneurship — especially in the wine industry — and replaces them with hard truths about capital risk, operational discipline, and long-term commitment.  He explains why survival is not a vision, why mindset determines outcomes, and why most businesses fail not from lack of effort, but from lack of clarity. From going cashless in restaurants to implementing data-driven operating metrics, Mark shares the exact leadership decisions that allowed his company to pivot during a declining alcohol market and thrive.  This conversation is about grit, vision, and building systems that outlast adversity. If you’re an entrepreneur facing uncertainty, this episode is both a reality check and a blueprint.