Stop Chasing Vanity Metrics: The 4 Habits That Actually Grow Your Business with Zoë Dew

If you think the key to business growth is chasing website stats, are you considering the fact that those numbers may not tell the full story? In this episode, metrics and data specialist Zoë Dew shares how tracking behaviors, not just clicks, can transform your revenue and clarity.Zoë explains how she helps creative entrepreneurs grow by using data already sitting in their business, and not by chasing fleeting “industry-standard” metrics. We dig into the four core behaviors that predict sales and how to start tracking them, even if you hate spreadsheets.Find It Quickly00:42 - Meet Zoe01:18 - The Importance of Data and Metrics02:25 - Behavior-Driven Business Strategies02:57 - Tracking and Analyzing Business Activities04:53 - The Four Key Business Behaviors06:15 - Email Marketing Insights07:44 - Compounding Visibility and Customer Journey09:36 - Effective Email Strategies19:28 - Growing and Managing Your Email List20:57 - Collaborations and Ads for List Growth22:26 - The Creator Network Experience24:34 - Challenges of List Growth and Audience Size25:18 - Importance of Data-Driven Decisions26:20 - Tracking and Analyzing Audience Behavior31:23 - Tools for Tracking Website and Sales Data33:49 - Understanding Customer Behavior and Sales Patterns37:49 - Re-engaging Potential Customers44:16 - The Power of Consistent MessagingMentioned in this EpisodeZero Google Moment of TruthCeels Lockley - Email ParadeGoogle AnalyticsMicrosoft ClarityHotjarHannah Isted - 10 Minute MarketingConnect with ZoëWebsite: zoedew.comInstagram: instagram.com/zoerdew Threads: threads.com/@zoerdewHabit Tracker: zoedew.com/business-first-creatives