Stop Chasing Vanity PR: Derek De Vette on How AI Search Picks Sales Winners

from Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · host Sales POP!

Derek De Vette, Co-Founder and Head of Strategic Communications at Halo Communications, joins John Golden to explain how AI search has rewritten the PR playbook and why niche earned media now outperforms marquee placements for sales pipeline growth. Derek shares fresh data on ChatGPT and Claude citation patterns and a practical playbook for becoming the cited source inside AI answers. Learn more at https://halocomms.agency/.

Episode metadata supplied by the publisher feed · Published May 5, 2026

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Stop Chasing Vanity PR: Derek De Vette on How AI Search Picks Sales Winners

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