Stop Chasing Viral Content: The Real Strategy for Business Growth in 2025 - Episode 34

Stop chasing viral content and start focusing on what actually grows your business. In this episode of Mr & Mrs in Business, Chris and Helen dive deep into the viral myth, explaining why obsessing over impressions and likes won’t bring in sales and what you should focus on instead. They break down why creating content for your ideal customer profile (ICP) leads to more meaningful engagement, stronger leads and actual revenue, even if it only gets a fraction of the views. From fake gurus promising viral hacks to the dangers of copying your competitors, this episode is packed with real-world advice from business owners who’ve tested it all. If you're a business owner trying to build trust, attract loyal clients and grow sustainably, this conversation will reshape how you think about video marketing and content strategy. Forget going viral. It’s time to go relevant.