Stop Comparing RMNs Like They’re the Same
from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols
Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity. In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their media mix. They cover targeting differences, creative opportunities, auction models, data access, attribution windows, in-store attribution, and why measuring everything against the same ROAS benchmark can lead brands in the wrong direction. Connect with Laura on Linkedin: linkedin.com/in/laurajpattison Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon
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