Stop Competing on ‘Better’ & Start Competing on ‘Unique’ w/ David Bruce from MLS

North America is changing. It’s becoming younger, more multicultural, and more globally aware. And the MLS is banking on it. On this episode, we spoke with David Bruce, the SVP of Brand & Marketing at the MLS. He discussed how he’s making the MLS brand and clubs stand out, doing the opposite of competing brands, and embracing multicultural uniqueness. What we talked about: - Competing against well-established brands - Branding in a multicultural world - Cultural fluidity