Stop Competing on Features: Reimagine Your Entire Product Category Instead

from Shopify Masters · host Dr. Julie Chung, Adam Levinter

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Jan 6, 2026

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Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

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Stop Competing on Features: Reimagine Your Entire Product Category Instead

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This episode was published on January 6, 2026.

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