Stop Competing on Features: Reimagine Your Entire Product Category Instead

from Shopify Masters · host Adam Levinter, Dr. Julie Chung

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

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Stop Competing on Features: Reimagine Your Entire Product Category Instead

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How long is this episode of Shopify Masters?

This episode is 33 minutes long.

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This episode was published on January 6, 2026.

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