Stop Competing: The Blue Ocean Shift

What if the fastest way to kill your business is to compete? Today, we explore W. Chan Kim and Renée Mauborgne’s Blue Ocean Shift. We break down why fighting for market share creates a bloody "Red Ocean" and how one French company used "Value Innovation" to sell an expensive fryer that used almost no oil—and dominated the market.Enjoyed this? Unlock the full 5-step framework, the Malaysia prison case study, and the "Humanness" tools in the full Momentum Premium episode.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!