Stop Confusing Fans with Buyers — with Kate Florence

Got a big following but no one's buying? I'm flying solo today to break down the difference between building an audience of peers and one of buyers, and why your approach to content makes all the difference when it comes to selling art online.I get into why attention doesn't equal intent, how "process content" can bring about students instead of collectors, and why clarity (not virality) is what actually sells your work. I also share the exact question I ask myself when I'm stuck on how to present my art online, and why confidence in your work matters just as much as the work itself.If your engagement's high but your sales aren't, this one's for you. Hosted on Acast. See acast.com/privacy for more information.