Stop Creating for Algorithms - Start Creating for People

This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025. I share the simple shift that changed everything for me: 👉 Create from your client’s perspective, not your own. When you focus on helping them, your brand, your content, and your business grow naturally. I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease. Finally… The Studio is officially open! From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom. https://brandvideo.pro Message me on socials @thechrisgoor if you have any questions. Short one today, but an important one: Create content for people, not platforms. See you next week. Want more help? Creator Confidence: the complete content creation system, in 8 weeks. https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks. https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video. https://brandvideo.pro The podcast website: every episode in one place. https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor