Stop Demonising Food: The Protein Bar Reality Check

DM us "Recipe" on IG for our High Protein Guide: @coaching_lab Follow the PerformWell Podcast Team: Nick Finch: @getfitbynick Dan King: @coach.dan.king   We tackle the protein bar controversy head-on, Joe Wicks’ claims, James Smith’s rebuttal, and what actually matters for your health. We unpack marketing versus reality, why “high protein” doesn’t always mean high value, and how to balance convenience, digestion, cost, and results without falling into fear-mongering. What you’ll learn: How to think about ultra-processed foods with an 80/20 mindset Cost-per-protein: bars vs chicken vs shakes (and when each makes sense) Bioavailability and labelling tricks (vitamins on the wrapper ≠ nutrient-dense food) Shakes vs bars vs whole foods—smart ways to hit your target Lactose tips (vegan blends or simply double dinner protein and split portions) Quick, one-tip fixes for brain fog, “slow metabolism,” poor skin, and more We’re coaches focused on sustainable, real-life changes, not medical fear tactics or perfect-world advice. Context first, results second, obsession never.