Stop Designing for the Ideal User with Ginny Delaitre

In this episode, host Alyssa Nolte sits down with UX marketing expert Ginny Delaitre to talk about why so many companies get user experience wrong, especially when they start using AI. Ginny explains that great design and great content don’t matter if the experience doesn’t match how real people actually behave.If you’ve ever launched a chatbot, mapped out a customer journey, or built a product that felt obvious to you but confused your users, this episode is for you.Why listen: Ginny shares sharp insights and real examples of where brands miss the mark. This isn’t a conversation about visual design...it’s about behavior, connection, and what it really takes to create an experience people trust.3 key takeaways:Most user journeys aren’t straight lines - they’re messy, interrupted, and driven by real life.AI tools like chatbots often fail because no one thinks about the human experience behind them.Branding isn’t just your logo or colors - it’s how you make people feel at every stage of the journey.