Stop Doing Ads! Get Leads Through Gifts

In this episode, Katy Carrigan, CEO of Goody, helps us answer a key question: Are GIFTS truly the best connection-maker?Katy Carrigan shares how Goody’s B2B platform makes gifting easy, personal, and impactful for businesses. Taking up the role of CEO for the first time, her leadership turned Goody from just another gifting platform into one of the best bond-forging system. GET LEADS from pure word-of-mouth and Search Engine Marketing—no ADS needed.CONNECT WITH THE GUEST:https://www.linkedin.com/in/katycarrigan/Website: ongoody.com/STAY CONNECTED:https://www.instagram.com/the1percent_podcast/ https://www.facebook.com/the1percentpodcast/http://tiktok.com/@the1percent_podcastPodcastLISTEN ON OTHER SITESSpotify: https://bit.ly/3HtT10CApple Podcast: https://bit.ly/3HtT10CTIMESCODES:00:00 INTRO00:38 Welcome to the 1% Podcast00:44 Introduction to Katie Carrigan, CEO of Goody01:04 Vin’s Experience with Goody: A Memorable Gift01:49 Katie Explains Goody: A Gifting Platform02:30 Goody’s Pivot to B2B and Marketplace Growth02:48 Katie’s Journey to Joining Goody04:19 Transition to CEO Role in 202205:09 How Katie Stepped into the CEO Position07:17 Marketing Strategy: Product-Led Growth and Referrals09:02 Capturing Existing Gifting Intent10:06 Building a Curated Marketplace for DTC Brands11:14 Competing with Big Gifting Conglomerates12:04 Focus on Customer Experience and Repeat Business13:28 Goody’s Unique Approach: Recipient Choice15:01 Personalization Options on Goody17:21 Changing Gifting Behavior with Technology18:20 Gifting Trends Across Generations20:01 Leveraging Social Media and Influencers28:30 Enhancing Decision-Making as a Leader30:58 Advice for Aspiring Entrepreneurs33:01 Trusting Your Gut in Leadership35:20 Learning from Failure36:08 The Responsibilities and Rewards of Entrepreneurship37:59 Leading with Purpose and Impact39:25 Greatest Advice Received: Why Not CEO?42:13 Defining a 1% Life: Quality Relationships43:56 How to Get Involved with Katie and find Goody47:05 Outro