Stop Fearing Wine | Peter Yeung | Barrels and Roots

In this episode of Barrels and Roots, I sit down with Peter Yeung, CEO of Wente Vineyards, co-author of Luxury Wine Marketing, and host of the XChateau Wine Business Podcast, for a real conversation about what makes wine so fascinating, confusing, emotional, and powerful. We talk about why the wine industry moves slower than tech, how luxury wine is built through quality, scarcity, brand equity, and story, and why a 100-point score does not always mean a wine is right for your personal taste. Peter breaks down why wine can feel intimidating, from endless grape varieties to unclear labels, and why the future of wine needs more transparency, cultural diversity, and better food pairings beyond the traditional playbook. We also get into Gen Z, wine experiences, Asian food and wine pairings, and why the best way to learn wine is still simple: taste with friends and make it fun.What was the first wine, meal, or tasting experience that made you understand why people love wine?