Stop Fighting Yourself, Start Rigging the Room — Choice Architecture and the Cookie Fiasco

You don't have weak willpower — you have a strong environment pointed at the wrong things. Jonathan Doyle on choice architecture research: behaviour follows environment far more than intention. Including the full confession of the cookie fiasco (one daughter, one car, one half-eaten cookie that stared at him all the way home), why willpower is neurochemically depleting and should be saved for emergencies, and the daily rigging that actually works: gear laid out at 4am in minus nine, the coffee machine on a timer, the phone in another room, the Brick app locking the rest. As James Clear puts it: "Environment is the invisible hand that shapes human behavior.""Willpower is for emergencies. Environment is for daily life. Winners rig the room so the right thing is the easy thing." — Subscribe to The Daily Podcast with Jonathan Doyle for a new episode every day. Corporate speaking and executive coaching enquiries: jonathandoyle.co. Follow @jdoylespeaks on Instagram and Jonathan Doyle Speaks on YouTube.Enquire about booking Jonathan to speak:https://jonathandoyle.co/Connect with Jonathan on Instagramhttps://www.instagram.com/jdoylespeaks/Jonathan is on Youtube here:https://www.youtube.com/channel/UCpCYnW4yVdd93N1OTbsxgyw