Stop Fraud Before It Starts

An episode of the Mobile Presence podcast, hosted by WMR.FM, titled "Stop Fraud Before It Starts" was published on October 14, 2019 and runs 36 minutes.

October 14, 2019 ·36m · Mobile Presence

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Summary

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Inceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it. They also chat about which app categories see relatively clean traffic, and which need to be especially wary of fraudsters. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode Description

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Inceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it. They also chat about which app categories see relatively clean traffic, and which need to be especially wary of fraudsters.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy