Stop Giving Your Best Local Content an Expiration Date

Radio stations put a lot of time, money and creative effort into spring gardening guides, summer boating guides, fall football previews and holiday shopping publications. So why does so much of that great local content disappear when the season is over?In this episode, we look at how stations can turn seasonal content into permanent website resources that grow year after year. Instead of starting over every season, your station can update and expand what it has already created while using print as a special edition with coupons, exclusive offers and other reasons for listeners to pick up a copy.The result is more useful local content, more reasons for listeners to return to your website and more digital inventory for your sales team to sell — without creating everything from scratch again next year.Read the show notes and see more ideas from this episode:https://www.skyrocketradio.com/233If your current website isn't built to accommodate seasonal sections, local guides and other content that keeps listeners coming back, it may be time for an upgrade. Learn more about radio station websites from Skyrocket Radio:https://www.skyrocketradio.com