Stop Guessing About Your AI Visibility: How HubSpot's AEO Tool Works

Most companies switch on an AI visibility score once, see a number, and never check it again. HubSpot has a free tool sitting inside Marketing Pro and Plus accounts that answers exactly that.  It uses your CRM data to build trackable prompts, follows your AI visibility over time instead of giving you a one time score, and recommends the specific content needed to close the gaps it finds. On this episode of Endless Customers, Bob Ruffolo talks with Jess Palmeri, IMPACT's Director of HubSpot Training, about how the tool works, what it takes to move an AEO score from a 5 to a 10, and what just landed with HubSpot's new Agent Hub. Key Topics 00:00 – Is AI Already Recommending (or Ignoring) Your Business? 02:28 – Why Doesn't a One-Time AEO Score Tell You Anything? 05:46 – How Does HubSpot's AEO Tool Use Your CRM to Track Visibility? 06:24 – What Does It Cost, and How Do You Set It Up? 09:37 – What Actually Moves an AEO Score From a 5 to a 10? 16:05 – What Is Agent Hub and How Does It Change AI Access in HubSpot? 19:00 – How Do You Train AI So It Doesn't Sound Generic? Jess Palmeri is IMPACT's Director of HubSpot Training and lead HubSpot trainer, working inside client portals every day to set up tools like the AEO tool and Agent Hub. Connect with Jess on LinkedIn: https://www.linkedin.com/in/jpalmeri/ Episode Article: https://www.impactplus.com/endless-customer-podcast/hubspot-aeo-tool Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.