Stop Guessing! How to Use Analytics for More Profit with Philippa Gamse

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Philippa Gamse, author of 'Website Wealth'. They discuss the importance of analytics for business owners and marketers, how to make analytics accessible, and the role of a website in business strategy. Philippa shares her journey in analytics, the target audience for her book, and insights on the publishing process, including the importance of reviews and the benefits of self-publishing. The conversation concludes with advice for aspiring authors on the writing process. In this episode, we explore: Why business owners often "glaze over" when talking about analytics and how to fix it The difference between vanity metrics and real conversion data How to use analytics to identify new products, services, and target markets Tips for authors: Philippa’s "voice-to-text" method for writing a book without staring at a blank screen The importance of proactive reviews and high-level endorsements for book credibility Why your website strategy must align with your actual business goals Connect with Philippa Gamse: LinkedIn: https://www.linkedin.com/in/philippagamse Website: Philippa Gamse - digital marketing and analytics strategy - Websites That Win Buy the Book: Website Wealth: A Business Leader’s Guide to Driving Real Value from Your Analytics on Amazon: https://amzn.to/4aKgJSN  Resources Mentioned: David H. Lawrence XVII (Audiobook Coach): David H. Lawrence XVII : Actor, Voice Talent, Voice Over Teacher, Creator of Rehearsal® Pro – Your complete casting kit Otter.ai (Transcription Tool): https://otter.ai If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Philippa Gamse's story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.