Stop Guessing, Start Growing: Marketing Strategy for Small Business

In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill sits down with George Ennis, founder of EAG Advertising, to talk about how small businesses can stop wasting money on marketing that doesn’t work and start building strategies that actually drive growth. This conversation breaks down the biggest mistakes business owners make online, how to maximize a limited marketing budget, and why relationships—not just ad spend—are the real key to long-term business success. 🎧 What You’ll Learn in This Episode: How to audit your digital footprint and uncover hidden marketing issues The right way to calculate and prioritize your marketing budget Why pay-per-click advertising may not be the best move for small businesses The “presearch” method for building authentic LinkedIn relationships How small businesses can compete with bigger brands strategically ⏱️ Episode Timestamps: 00:01 – Welcome and guest introduction 00:52 – Twin dad life and George’s personal journey 01:53 – From corporate America to entrepreneurship 03:07 – Launching EAG Advertising 06:18 – The importance of niching down 08:59 – Building relationships that drive business 12:04 – LinkedIn outreach and the “presearch” strategy 15:54 – Common digital marketing mistakes 19:06 – Competing with big brands on a small budget 24:04 – Why websites still matter 28:37 – Growing and leading a team 33:20 – Work-life balance as an entrepreneur 37:49 – What “Do Small Business Like a Big Boss” means to George 41:20 – Where to connect with George and EAG Advertising 👤 About the Guest: George Ennis is the Founder of EAG Advertising, a full-service marketing and advertising agency specializing in B2B, nonprofit, and complex industries. With more than 20 years of strategic agency experience, George helps small and mid-sized businesses create marketing strategies with big-business impact. Connect with George: LinkedIn: E.A.G. Advertising Website: eagadvertising.com 🚀 Ready to Make Your Business Official? Join Aisha’s FREE weekly webinar, Make Your Business Official, and learn how to build, brand, and bulletproof your business with confidence. 👉 Register here: https://www.igotnext.co/training 👉 Grab your FREE Legal Guide at: https://www.topemployermistakes.com 🔗 Stay Connected with Sedgwick Andrews: Follow us across all platforms for legal tips, business strategy, and boss-level motivation: 👉 https://linktr.ee/Sedgwick_Andrews_LC Podcast Mantra: Build the dream messy, build it scared, just don’t build it small. 🎧 If this episode helped you, don’t forget to subscribe, download, and share it with another boss who needs to hear it.