Stop Hiring “Unicorn VAs” — Build a Real Marketing Support Team in 2026 — with Emily Reagan | Ep. 126

Text me!We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. We also cover:📌 Clarifying roles and responsibilities📌 Specialization over generalization📌 Onboarding and SOPs📌 Hiring for the long term, not just the launch📌 Investing in skilled (vs. low cost) help📌 Capturing real-time feedback during launches📌 Post-launch debriefsEmily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!Links mentioned:👉 Emily on Instagram: @emilyreaganpr👉 Hire A Unicorn: https://hireaunicorn.comGrab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic