Stop Learning AI. Start Using It.

A new AI model drops, everyone rushes to try it, and suddenly the project you were supposed to finish last week is still sitting there. In this episode of Are You In?, Chicago Jon and Crys D. talk about the difference between learning about AI and actually using it to move your business, content, and goals forward. They break down how creators and entrepreneurs can use tools like ChatGPT, Claude, Gemini, NotebookLM, and other AI platforms for research, planning, analytics, content creation, outreach, email management, websites, and everyday business systems. But the bigger question is: are you actually executing? The conversation also gets into setting measurable goals, using real data instead of guessing, avoiding shiny-object syndrome, improving your workflow, finding missed brand opportunities, building creator portfolios, reaching out for collaborations, and using AI to support your ideas instead of replacing them. Because having access to the newest AI tool doesn’t give you an advantage if you never finish anything. The play is simple: pick the goal, use the tool, measure the result, and execute.