Stop listening to what clients say they want with Ron Stauffer

Ron Stauffer walked in the door after his second layoff, gave himself one afternoon to feel bad about it, and had a check in his hand by the next day. That mindset, combining deep curiosity with relentless relationship-building, is at the core of how he has run Leader Digital for eighteen years without spending a single dollar on advertising.In this conversation, Ron shares why most businesses asking for more website traffic actually have a broken sales funnel, and how asking the question behind the question changes everything. He talks about the gap between what clients say they want and what they actually need, why networking is fundamentally storytelling, and what it looks like to build a referral-based business from scratch, twice.Powered by Anchor.