Stop Losing Money on Online Marketing: Advice for Finding the Right Partner and Strategy with Ali Cox

There is a lot to consider when it comes to online marketing: ​​ Are you confident in choosing the right platforms to reach your consumer base? How do you incorporate consumer preferences into your marketing strategies? How can you measure the success of your marketing efforts? In this podcast episode, Sarahis joined by Ali Cox, CEO of Noble West, to discuss the intricacies of online marketing and advertising for Good Food brands. Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth generation farmer, Cox returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s deep personal connection to the land blended with her business acumen has made her a highly sought after strategist by her clients.  Together, Sarah and Ali explore the challenges of achieving a return on investment and the importance of understanding consumer insights and brand identity. Ali stresses the significance of setting Key Performance Indicators (KPIs) and aligning them with business goals. They also highlight the necessity of transparent reporting from marketing agencies and the value of establishing a partnership rather than a transactional relationship with these agencies.    You’ll hear: The common challenges and strategies related to marketing and advertising for brands How to measure ROI in marketing and online ads The importance of setting clear KPIs and understanding business goals Understanding consumer insights quantitatively and qualitatively How to spot the difference between a partner and vendor relationship  The strategy for a targeted approach based on budget and goals And much more!    Connect with Ali! Website: Noble WestInstagram: Ali CoxLinkedIn: Ali Cox   Visit our BookShop to get your copy of our newest Book Club selection!    BABOYOT Member Highlight Ovtene Monthly member - Sharon Jorgensen Website - www.Ovtene.com Instagram: @ovtene   Stay Connected! Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo Join us in The Good Food CFO Community    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com