Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney

Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90Most B2B explainer videos are expensive failures. Here's why - and how to fix yours.Chris Walker from Joe Mule joins Erica Mackay and Alex Bilney to expose the brutal truth about B2B video marketing. After 20 years creating videos for tech, SaaS and finance companies, Chris reveals why most businesses completely miss the mark with their explainer videos.In this episode, you'll discover:- The #1 mistake that kills explainer videos (hint: it's not video length)- Why the "60-second rule" is outdated advice that's costing you conversions- The 3 layers of customer pain that transform videos into revenue drivers- How to know if you need a brand video vs a revenue video (most get this wrong)- The briefing framework that prevents £1000s in wasted production costs- Why AI video isn't the solution everyone thinks it isChapters00:00 - Introduction to Chris Walker04:04 - The biggest explainer video mistakes10:01 - The myth about video length19:20 - "People will watch 3 hours if they're interested"25:00 - When brand videos actually work (spoiler: rarely)32:05 - The AI video reality check36:02 - The perfect video brief framework41:04 - Understanding the 3 layers of customer pain44:07 - The expensive lesson Chris learned49:54 - Key takeawaysConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcastConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on July 9, 2025.

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