Stop making news for everybody: media researcher Nic Newman on AI, the creator economy and the battle for trust

In this episode of the Media Innovation Podcast, hosts Lars Anderson and Philippe Remarque discuss the latest international developments in news media with media researcher Nic Newman. A former journalist and senior researcher for the Reuters Institute, Newman was the lead author of the highly cited Digital News Report for fourteen editions and continues to author the Journalism and Technology Trends & Predictions report. He knows exactly where the publishing industry is heading. We discuss the explosive rise of the creator economy and why traditional newsrooms must highlight authentic personalities to retain audience trust. We take a deep dive into changing content strategies, exploring why publishers should stop trying to reach 'everybody'. Lastly, we look at AI's true impact: the existential threat of 'answer engines,' the disruptive power of one-person AI newsrooms, and whether AI is actually as transformational as innovators claim. ----- HostsLars Anderson en Philippe Remarque Over de makers Lars Anderson is Manager Innovation at DPG Media. As a journalist, he has written for news outlets such as Vrij Nederland, Het Parool, de Volkskrant, and the travel magazine Columbus Travel. He is also the co-founder of Fosfor Longreads, an innovative journalistic platform for long-form digital storytelling. Philippe Remarque is the Director of Journalism at DPG Media. He was previously the editor-in-chief of de Volkskrant, a political reporter, and a correspondent in Russia, Germany, and the United States. ArtworkLucas van Esch FotografieMalou van BreevoortSee omnystudio.com/listener for privacy information.