Stop Making These LinkedIn Mistakes as a Founder | Roman Pikalenko

🚀 All the key decision-makers are on LinkedIn! Whether you’re fundraising, hiring top talent, or finding B2B/B2C customers, LinkedIn is one of the most powerful platforms for growth.In this episode of Be Yourself Podcast, Sergey talks with Roman Pikalenko, one of Europe’s leading climate tech ghost writers. Roman helps founders and executives attract capital and talent through LinkedIn strategies.We cover:🌱 How climate tech founders can master LinkedIn⚠️ Common LinkedIn mistakes and growth tips🔄 Building and pivoting audiences for new markets🎯 Ideal customer profiling (ICP) for better connections📰🎙️ Using newsletters and podcasts to engage your communityWhether you’re a founder, executive, or marketer, this episode is full of actionable tips on LinkedIn growth, audience building, and scaling in climate tech. 🔔 Subscribe to Be Yourself Podcast for more insights from top founders and thought leaders!0:00 - On This Episode0:42 - Who's Roman1:08 - The Climate Founder LinkedIn Gap2:56 - How Big Is the Climate Tech Market?5:41 - Founder Personal Branding Mistakes11:14 - Growing a 27K LinkedIn Audience17:32 - Does the Wrong Audience Still Help?21:23 - Know Your Customer or Fail25:45 - Climate Startups vs Big Polluters27:53 - Why Newsletters Still Matter32:19 - The Newsletter Playbook for Founders35:34 - Ghostwriting for BeginnersRoman's LinkedIn: https://www.linkedin.com/in/roman-pikalenko/If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: [email protected]: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production