Stop marketing features nobody cares about (S3:E1)

What this episode covers

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we dive into one of the big pitfalls of innovation marketing - when it obsesses over what the tech does before anyone understands why they should care. We dissect the causes, why it’s a problem and how to navigate to avoid it with some juicy tidbits from our own experiences.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

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Frequently Asked Questions

How long is this episode of Candid by Innovate Comms?

This episode is 20 minutes long.

When was this Candid by Innovate Comms episode published?

This episode was published on May 3, 2026.

What is this episode about?

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we dive into one of the...

Can I download this Candid by Innovate Comms episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.