STOP MARKETING LIKE IT'S 2010 | The New Rules of Online Business Growth with Jenny Melrose

Online business growth TODAY, is less about being everywhere and more about finding your niche, building a personal brand and guiding the right people into platforms you OWN. Trying to grow your online business with strategies that worked in 2010?The online world has changed. Your audience has grown up. And “post more” is not the revolutionary strategy some people still pretend it is.In this episode, top podcaster, business coach and online entrepreneur of 11 years, Jenny Melrose, dives into how to find your niche (one that actually converts), build a personal brand people love, and create a customer journey where your ideal clients immediately think, “hey, she gets me!” Jenny also shares how to grow an email list with a lead magnet people genuinely want and how therapists and service providers can create more sustainable income besides one-to-one sessions.In this online business growth podcast episode:How to find your niche (the one that converts)The story skills you need for building a personal brand How to grow an email list where people actually open messagesWhat the new customer journey looks like since AIPassive income for therapists and service providers (the sustainable kind)Listen for...A little permission to stop doing what every online-business guru insists you “must” do—and start building around your actual audience and strengths instead.About the Guest:Jenny Melrose is a former teacher, business coach and top podcaster who has worked in the online space since 2010. After growing a successful food blog that replaced her teaching salary, Jenny moved into consulting and now helps women entrepreneurs, particularly therapists and service providers, turn their expertise into sustainable products, services and revenue streams.Her approach is practical, audience-first and thankfully NOT about telling you to post 85 times a day on Instagram. Connect with Jenny Melrose:Website: https://jennymelrose.com/Podcast: Practice to Profit Next Steps:Share this episode with a friendListen to next: Why You're Still Hiding - Even If You're Posting (ep 54)Rate and Review to share your supportRESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts